OMNI CHANNEL CUSTOMER EXPERIENCE - tetherfi
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OMNI CHANNEL CUSTOMER EXPERIENCE

04:30 28 October in Whitepaper

CIO Review 2015 Top20 Avaya TetherfiNot an option, but a strategic necessity

Globally companies lose over US$300 billion each year due to poor customer experience with more than two-third of this being spent with competing entities. Poor customer experience results in customer churn and leaves equally adverse effects on brand’s reputation. It is a well-documented fact that it costs more to win a new customer than to keep one. While bad customer experience can negatively impact revenues, the good news is, delivering a positive customer experience can be the #1 way to differentiate a brand even if the competitors have greater market share and massive marketing budgets. In fact, by 2020, customer experience is projected to overtake price and product as a key brand differentiator.

 

Tetherfi Pajwani

jayesh.pajwani@tetherfi.com